Strategi Penerapan Bauran Pemasaran Pada Kegiatan “Semarang Heritage Family Run 2022”
Keywords:Special Events, Special Interest Tourism, Sport Tourism, Historical Heritage, Cultural Heritage
In the research, the researcher aims to explore the 7P marketing mix strategy carried out at
the "Semarang Heritage Family Run 2022" activity. This research used qualitative methods
and research techniques through observation, interviews, and literacy studies. The results of
this research lead to the results of the 7P marketing mix analysis carried out by the organizers
of this activity so that careful planning is created, and the activity is successful and in demand.
The research results showed that the application of the marketing mix used was effective in
planning the maturity of event activities. The application of the marketing mix starts from
determining the product that will be used as the core material of the planned activity,
determining the price, the location of the activity, the promotion carried out, the human
resources involved, physical evidence as material for consideration by potential activity
participants, and the process as a series of implementation flows, assessed is quite good and
has a positive effect on the satisfaction of activity participants.