Strategi Penerapan Bauran Pemasaran Pada Kegiatan “Semarang Heritage Family Run 2022”

Authors

  • Feisyah Alifah Andini Program Pendidikan Vokasi, Universitas Indonesia Author
  • Anisatul Auliya Program Pendidikan Vokasi, Universitas Indonesia Author

DOI:

https://doi.org/10.36594/jtec/e6v6n2a2

Keywords:

Special Events, Special Interest Tourism, Sport Tourism, Historical Heritage, Cultural Heritage

Abstract

In the research, the researcher aims to explore the 7P marketing mix strategy carried out at 
the "Semarang Heritage Family Run 2022" activity. This research used qualitative methods 
and research techniques through observation, interviews, and literacy studies. The results of 
this research lead to the results of the 7P marketing mix analysis carried out by the organizers 
of this activity so that careful planning is created, and the activity is successful and in demand. 
The research results showed that the application of the marketing mix used was effective in 
planning the maturity of event activities. The application of the marketing mix starts from 
determining the product that will be used as the core material of the planned activity, 
determining the price, the location of the activity, the promotion carried out, the human 
resources involved, physical evidence as material for consideration by potential activity 
participants, and the process as a series of implementation flows, assessed is quite good and 
has a positive effect on the satisfaction of activity participants. 

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Published

31-12-2023

How to Cite

Strategi Penerapan Bauran Pemasaran Pada Kegiatan “Semarang Heritage Family Run 2022”. (2023). Journal of Tourism and Economic, 6(2), 153-167. https://doi.org/10.36594/jtec/e6v6n2a2