PENGEMASAN PRODUK UMKM KAJIGELEM KELURAHAN BANGUNJIWO, KASIHAN BANTUL

Abstract

The implementation of this PM was carried out directly in KAJIGELEM village (Kasongan, Jipangan, Gendeng, Lemahdadi) so that the distance covered was approximately 5.9 km from Bina Sarana Informatika University PSDKU Yogyakartantara. The problem can be seen currently with the existence of community MSMEs as actors in the business micro, small and medium enterprises are still considered to lack understanding regarding improving the quality of MSME products to increase product selling value. Apart from that, product packaging is also an important factor that can increase MSME income. Creative and Innovative Product Packaging owned by MSMEs in KAJIGELEM Village is still relatively minimal, this is proven by the fact that many MSME products are still packaged in an ordinary way, so they are not very attractive, which results in limited marketing areas only being carried out, making it difficult for the product to be known. by the wider community and it is difficult to carry out marketing on a larger scale. MSME (Micro, Small and Medium Enterprises) product packaging training aims to improve the ability of MSME players to package products effectively and efficiently. Good packaging not only aims to maintain product quality, but can also increase the product's attractiveness in the market and provide added value for consumers. MSME product packaging training helps business actors to maximize the potential of their products with packaging that not only protects the product but also increases the competitiveness and selling value of the product in the market. The solution is to provide training on creative and innovative product packaging as well as assistance to achieve and increase sales of MSME products. The output target in this community service grant program is to increase the empowerment of partners according to the problems faced by MSMEs, namely increasing the knowledge and skills of SME actors. Likewise, the number of products, production capacity, number of assets, total turnover, and management capabilities have increased.